RELATED PROJECT PRADA RONG ZHAI
PRADA RONG ZHAI BRANDING, SYSTEM DESIGN, STATEGY, INTERACTIVE DESIGNClient: PRADA
For Prada, culture production is as important as image production, and architecture has long been one of the key ways it engages questions of community, culture, and consumption.
With the aim of creating a new cultural center in Shanghai, Prada supported the six-year renovation of Rong Zhai, a historic early-twentieth-century mansion in one of the city’s landmarked districts. We developed the strategy, launch campaign, exhibition, and brand system connecting Rong Zhai’s history to Prada’s heritage and future. Moving forward, Rong Zhai is set to function as a hub for Prada’s future activities in China, beginning with the live-streamed debut of its 2018 Resort Collection.
My responsible in this project was to design the visual system for this event, and apply the system on different applications, for instance, letterhead, billboard, street flag, digital advertisements, invitation material, and interactive design for the digital exhibition guide.
Creative Director: Michael Rock, Xin Jing, Sung Joong Kim
Project Manager: Nancy Hong, Gala Delmont-Benatar
Designer: Juan Qin, Wang Xian, Liliana Palau Balada, Min Choi, Xu Ye
At 2x4, Beijing, 08.2017-02.2018
Runway: Watch the video SHOW
Check Out Videos: Prada Rong Zhai Event Restoration SHOW
RELATED PROJECT PRADA RONG ZHAI EXHIBITION-ROMA 1950-1965
Branding and visual identiy design for the lifestyle brand CITICPORT at Guang Zhou Baiyun Airport.
Creative director: Xin Jing, Celine Fu
Design: Juan Qin, Celine Fu
Interior Design: FEI Architecture
Project created at 2x4, Beijing, 11.2017-06.2018
WANT TO SEE MORE OF THIS PROJECT? PLEASE GO TO GUANG ZHOU BAI YUN AIR PORT! ︎_︎
1/10 BLUE GRADUATION PROJECT, DATA VISUALIZATION, SOCIAL DESIGN, DEPRESSIONDepression is becoming a common problem in Chin with about 1/10 of Chinese people experiencing, or having experienced depression. This is between 9 to 13 million people, about 1/7 of whom eventually commit suicide. Most people in China consider "depression" means having a bad mood instead of mental illness. They do not feel comfortable talking about mental health and feel too ashamed to seek professional help. In some small city, people are even looked down upon for claiming that they have a depression problem.
I wanted to bring the topic of depression greater public exposure. My goal is to help people, depressed or not, to have a better understanding of this topic.
A project along these lines, was created at The China Central Academy of Fine Arts, Beijing
Exhibited at The China Central Academy of Fine Arts Graduation Ceremony
Exhibited at Da Yun Tang Gallery in 2016
Website: 1/10 “Blue” in China
Project created at CAFA, Beijing, 07.2016