DE NEXT BIJENKORF

De Bijenkorf is a chain of high-end department stores in the Netherlands with flagship store at the Dam Square in Amsterdam.

RETHINKING: 10 years ago most people probably thinks the word "Expensive" is related to a lot of money/luxury, but in recent case, expensive has changed his meaning, not only a representation of huge amount of money, it is an environment-friendly and organic lifestyle.

GOAL: The goal was to give a new identity to guide consumer to a healthier and more environmental-friendly buying attitude.

09.2014-11.2014
At Willem de Kooning Academy, Rotterdam, the Netherlands

REBRANDING
BRAND STRATEGY
IDENTITY
NAMING
01.2015



 

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